Blogging Case Study for Students | blogging strategy examples
Written by Murtaza Summary Successful blogs are built on strategy, not volume—the highest-performing case studies focused on audits, keyword selection, and content quality rather than publishing more articles. Different growth stages require different blogging...
Return of Mascots: the humanization of brand identity | The revival of brand mascots
Written by Murtaza Summary 1. Brand Mascots Outperform Celebrities Mascots generate stronger brand recall, lower long-term costs, and greater ownership than celebrity endorsements. They become long-term brand assets that build recognition and trust over time. 2. In...
This Blinkit Marketing Strategy Screams “Genius”
This Blinkit Marketing Strategy Screams “Genius” Written by Summary Blinkit’s “Scream for Ice Cream” campaign turned a standard discount promotion into a viral social media event. Users screamed into the Blinkit app for 15 seconds, with louder screams...
Zomato Instagram Content Strategy Breakdown
There is a screenshot that floats around the internet. Zomato once updated its own Instagram bio to describe itself as ‘a meme page that also delivers food.’ That wasn’t a typo. That was a strategy — and it worked better than anything the brand had...
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