Digital Marketer
The Goal Of Marketing Is Influencing The Subconcious Mind Of A Person, Which On An Average Makes 95% Of Decisions In A Day
Here’s How Good I Can Do It
Hover on the “Digital Marketer” Tab
Me, My Education and Experience
Graduation (2022 - 2025)
- A 3-year undergraduate science degree offered by Rayalaseema University
- After completing BZC degree, I made a deliberate pivot into digital marketing by pursuing hands-on training and internships
Digital Marketing Internship (Jan- April)
- My Internship at Global Education Technology for a 16-week (4-month)
- structured training-based internship program completed during my final BZC semester.
Diploma Course In Digital Marketing (Nov 2025 - June 2026)
- (CDP) program at Digital Nest, is a 5-month digital marketing course that provides 200+ hours of training, live projects.
- It covers real-world digital marketing strategies through hands-on learning & case studies.
Hackathon live project (April 30th) (won 2nd prize)
- Had an amazing opportunity to participate in a hackathon where our task was to work as a marketing team for the brand “Travelage.”
- My team mates and I did competitor research, creative design, product research, promotional ads, and strategized a marketing plan.
Social Media Marketing Internship (April – Present)
- I joined as a social media marketing intern, but due to a few people in the Marketing department, I got involved in all the marketing departments.
- SEO, Copywriting, SMM, graphic designing, Website design, Branding & Research.
Blogging Case Study for Students | blogging strategy examples
0 comments Written by Murtaza June 14, 2026 Summary Successful blogs are built on strategy, not volume—the highest-performing case studies focused on audits, keyword selection, and content quality rather than publishing more articles. Different growth stages require different blogging strategies—from consistent publishing and content refreshes to skyscraper content, audits, and…
Return of Mascots: the humanization of brand identity | The revival of brand mascots
Written by Murtaza June 13, 2026 Summary 1. Brand Mascots Outperform Celebrities Mascots generate stronger brand recall, lower long-term costs, and greater ownership than celebrity endorsements. They become long-term brand assets that build recognition and trust over time. 2. In the AI Era, Personality Is a Competitive Advantage As AI-generated…
This Blinkit Marketing Strategy Screams “Genius”
This Blinkit Marketing Strategy Screams “Genius”0 comments Written by Murtaza June 3, 2026 Summary Blinkit’s “Scream for Ice Cream” campaign turned a standard discount promotion into a viral social media event. Users screamed into the Blinkit app for 15 seconds, with louder screams unlocking larger ice cream discounts. The campaign…
Zomato Instagram Content Strategy Breakdown
There is a screenshot that floats around the internet. Zomato once updated its own Instagram bio to describe itself as 'a meme page that also delivers food.' That wasn't a typo. That was a strategy — and it worked better than anything the brand had done before. Zomato's Instagram content…
Professional Excellence By Wadhwani Foundation
- High Credibility: Partnered with global governments and 1,000+ universities across 15+ countries.
- Industry-Aligned: Curriculum built with corporate experts to ensure job-ready skills.
- Modern Training: Mobile-first, AI-driven vocational and soft skills programs.
- Employer Respected: Trusted by employers for bridging the global employment gap.
Hover over each tab below to see the proof
Effective Speaking and Listening Skills
The "Effective Speaking and Listening Skills" microcertificate is a targeted, 4-hour module that serves as a core component of the broader AI-Powered Employability Skills course (such as JobReady) offered by the Wadhwani Foundation. Designed as a bite-sized, skill-focused credential, this specific microcertificate validates essential 21st-century workplace communication competencies, focusing heavily on active listening mechanics, verbal clarity, and polished interpersonal dialogue.
Impactful Writing Skills
The "Impactful Writing Skills" microcertificate is another highly functional, 7-hour module that forms a vital part of the AI-Powered Employability Skills curriculum by the Wadhwani Foundation. Hosted across national upskilling networks like FutureSkills Prime and SWAYAM Plus, this self-paced micro-credential is designed to replace workplace text ambiguity with professional precision. The course provides targeted training on structuring meaningful sentences, distilling complex ideas into succinct messages, mastering business email etiquette, taking accurate meeting notes, and crafting polished reports or resumes.
Self-Presentation Skills
The "Self-Presentation" microcertificate (often mistyped as self-preservation) is a practical, 2-hour module embedded within the AI-Powered Employability Skills program (JobReady) by the Wadhwani Foundation. This bite-sized credential focuses entirely on personal branding, building situational confidence, mastering body language, and dressing appropriately for corporate environments. By completing this targeted unit, learners gain immediate benefits by learning how to make positive first impressions during interviews, articulate their value propositions clearly to recruiters, and exude a professional demeanor.
Self-Management Skills
The "Self-Management" microcertificate is an 8.75-hour self-paced training module deeply integrated into the AI-Powered Employability Skills (JobReady) program by the Wadhwani Foundation. Designed to equip job seekers with crucial inner-workplace discipline, this module provides targeted instruction on emotional awareness, stress management techniques, task prioritization, and maintaining physical and mental well-being under tight corporate deadlines. The primary benefit of completing the "Self-Management" micro-credential is that it builds a resilient, highly organized work ethic that helps candidates prevent burnout and adapt seamlessly to dynamic corporate environments.
Interpersonal Skills
The "Interpersonal Skills" microcertificate is an 11-hour self-paced training module housed within the AI-Powered Employability Skills (JobReady) pathway by the Wadhwani Foundation. Hosted on primary skilling hubs like FutureSkills Prime and SWAYAM Plus, this course focuses tightly on conflict management, understanding diverse worker perspectives, active negotiation, and collaborating across cross-functional teams to achieve unified goals.
Problem Solving & Innovation
The "Problem Solving & Innovation" microcertificate is a strategic, 7-hour self-paced training module integrated into the AI-Powered Employability Skills (JobReady) framework by the Wadhwani Foundation. Hosted across prominent skill networks like FutureSkills Prime and the Skill India Digital Hub, this specialized module teaches learners how to think critically, analyze complex data sets, and leverage design thinking principles to tackle real-world corporate challenges. The core benefit of earning this micro-credential is that it shifts a job seeker's approach from passive task execution to proactive troubleshooting and creative ideation.
Professionalism
The "Professionalism" microcertificate is a foundational, 5.25-hour self-paced training module embedded within the AI-Powered Employability Skills (JobReady) curriculum by the Wadhwani Foundation. Hosted on prominent digital learning ecosystems like FutureSkills Prime, this course delivers critical behavioral coaching on corporate ethics, office etiquette, visual presentation, and time discipline. The primary benefit of completing this micro-credential is that it eliminates a rookie candidate's workplace trial-and-error by instilling professional habits and situational accountability early.
Customer Centricity
The "Customer Centricity" microcertificate is a dedicated, 6-hour self-paced training module featured within the AI-Powered Employability Skills (JobReady) pathway by the Wadhwani Foundation and hosted on networks like FutureSkills Prime. This specialized course trains learners to differentiate between diverse customer segments, establish a service-oriented mindset, build professional rapport, handle escalated complaints with empathy, and leverage basic CRM and Point-of-Sale (POS) systems. Earning this micro-credential benefits job seekers by expanding their versatility across consumer-facing industries like retail, hospitality, tech support, and sales.
Work Productivity Tools
The "Work Productivity Tools" microcertificate is a high-utility, 9.5-hour self-paced training module featured within the AI-Powered Employability Skills (JobReady) pathway by the Wadhwani Foundation and hosted across national digital networks like FutureSkills Prime and SWAYAM Plus. This specialized micro-credential provides structured, hands-on instructions covering fundamental computer systems, operating software, advanced online information-gathering mechanics, and data-driven navigation. A major portion of the course focuses directly on workplace mastery of core Microsoft Office applications, instructing learners on how to format professional documents in Word, apply time-saving productivity features in Excel, and design engaging corporate slide decks using PowerPoint.
Online Communication & Data Security
The "Online Communication & Data Security" microcertificate is a high-utility, digital-readiness training module deeply integrated into the AI-Powered Employability Skills (JobReady) pathway by the Wadhwani Foundation. Housed across national skilling platforms like FutureSkills Prime and SWAYAM Plus, this module equips learners with the dual capability of digital collaboration and threat mitigation. The training covers navigating virtual collaboration software, utilizing social networks responsibly, evaluating the credibility of online information, and protecting personal or organizational devices from cyber threats.
Total Skill scoreboard
The "Skill Scoreboard" is a result page that scores my skill set. These are not just soft skills; they are my virtues, which I can use to achieve brand goals.
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Meta Ads
I turn ad spend into actual business growth.
Proven track record of managing high-performing Meta & Google
ad campaigns for premium brands. I don’t boost posts — I build
lead-generation engines.
Metrics From Live campaign
10
Leads Generated
Generated 10 qualified leads with a total ad spend of just ₹582. Every inquiry came from a campaign built for precision rather than budget size.
64 ₹
Cost Per Lead
Acquired leads at an average cost of only ₹64 each. The campaign prioritized efficiency, proving strong results don’t always require deep pockets.
354
Peak CTR
Drove 354 clicks from a budget most advertisers would consider insignificant. Strategic targeting and compelling creatives turned attention into action.
30 K +
Total Impressions
Reached over 30,000 people while spending just ₹582. The campaign maximized visibility without sacrificing cost efficiency.
About Me
Strategic execution meets analytical precision.
Hi, I’m Murtaza Ali. I’m a Performance Marketing Strategist who believes in results over promises. My approach is simple: use data to find your customers and stop wasting your budget.
I’ve managed high-performing Meta ad campaigns for premium brand named Digital Nest. I specialize in navigating the Meta ecosystem to find high-intent buyers.
When you work with me, you get a growth partner obsessed with transparency, ROI, and precision targeting.
Core Expertise
Specialized in paid media that converts.
Paid Social Strategy
Meta & Google Ads
End-to-end campaign management with strategic A/B testing — from audience research to creative optimization.
Lead Generation
& Funnel Optimization
Messaging-based marketing and high-conversion funnels designed to capture and nurture high-intent buyers.
Data Analytics
& Reporting
Performance dashboards, ROI tracking, and clear reporting so you always know where every rupee went.
Tools & Platforms used in campaign
Campaign Report
Campaign Summary
- Operated on a very low campaign budget while maximizing available resources.
- Team consisted of 5 members; however, 3 members had minimal involvement throughout the campaign.
- The Advantage+ Audience did not perform as expected.
- The custom Saved Audience delivered the strongest results, particularly in AdSet 2.
- I led the team throughout campaign planning and execution.
- Presented the campaign strategy, results, and key insights to stakeholders.
SEO Project
Blogs That Rank & Convert
10 real estate articles published on SpaceLivings.com — each backed by live Google Search Console data. Drag or click to spin.
⭐ Top Performing Blogs
Top 10 Real Estate Companies In Hyderabad
The Difference Between GHMC & HMDA
Reliable Real Estate Agents In Hyderabad
💡 What I Learned
📐 How Google Ranks a Blog Post
1) Crawl & Index
Googlebot reads the page via your XML sitemap. A fast server (<2s TTFB) gets you indexed within 24–48 hours instead of weeks.
2) Topical Relevance
Google maps your content to a search intent — informational, commercial, or navigational. The title, H1, and first 100 words carry the most signal.
3) E-E-A-T Signals
Experience, Expertise, Authority, Trust. Author bios, cited data (RERA/RBI), updated dates, and domain age all count — especially for real estate (YMYL).
4) Domain Authority & Backlinks
A freshly created domain starts with zero DA. Even 2–3 relevant backlinks from RE directories can push a post from position 20 → 8. This was a key bottleneck for SpaceLivings in its early months.
5) User Engagement (CTR + Dwell)
SERP click-through rate and time-on-page tell Google the result was useful. A well-crafted meta title + description is the cheapest lever to pull.
✅ Ranking Action Checklist
1) Target keyword in title, H1 and first 100 words
Done on top 3 blogs — reflected in their position gains
2) Published XML sitemap and submitted to GSC
All 10 blogs were crawled within days of publishing
3) Compelling meta description ≤155 chars with CTA
Improves CTR by 15–30% — directly lifts clicks from same impressions
4) Add internal links: top performers → underperformers
Pass link equity from Blog 1 and Blog 6 to the weaker posts
5) Earn 2+ backlinks per blog via RE directories
Critical on a new domain — DA starts at zero, backlinks accelerate trust
6) Add author bio with real estate credentials
Non-negotiable for YMYL (financial / property content)
7) Add FAQ + HowTo schema markup
Gets rich results in SERPs — visually doubles listing size
8) Refresh declining posts every 90 days
REITs, Simple Invest, and Reasons–Hyd all spiked then dropped off
📊 SEO Analytics Breakdown
3.48k
Impressions on the single best blog in ~2 months
Position 7
Highest average position achieved (GHMC vs HMDA)
0 → 10
Clicks growth on the top blog from launch to June
My Key Takeaways
Here is what I found when I researched. Why These Blogs Underperformed
Zero Click Search
Traditional blogging is becoming less effective as users increasingly get answers from Google's AI Overviews and AI tools like ChatGPT. Ranking alone no longer guarantees traffic.
Domain Authority
Most underperforming blogs competed against established websites with years of authority and strong backlink profiles. As a new domain, SpaceLivings faced a natural ranking disadvantage despite having relevant content.
Distribution Framework
I Lacked a content Calender including multiple content formats—informative, interactive, shareable, and relatable blogs—That fits nurtures the buyer's persona.
Missing Buyer Persona
After completing HubSpot Academy's Content Marketing certification, I realized that effective content needs a defined Buyer's Persona.
Shift Toward AI Assistants
Users increasingly consult AI tools for basic questions, forcing blogs to provide unique value beyond information alone.
No Unique Asset
I found in my research that Tools, calculators, templates, freebies, free downloads, frameworks, original research, and interactive experiences getting better traffic and are much harder to replicate by AI.